This is the game
we play

Connecting your brand to sport.

Partnership, representation & activation specialists.


Connecting your
brand to sport.

Why Hedra...


We have a wealth of experience working with multiple brands across a number of sectors; presenting us with a wide set of challenges in order to achieve success. It’s this knowledge and expertise that puts us in the best possible position to not only broker your sports partnership and ensure we find you the right match but also ensure that any partnership will give your brand the best possible opportunity to meet your key objectives.


We work with you to support the structure of your partnership, ensuring the activation delivers results; through brand awareness, brand association and driving new customer acquisition.


We work continuously to build, develop and maintain our relationships with all brands, clubs and governing bodies across multiple sports. This has provided us with an impressive portfolio of client  case studies, clearly demonstrating where we have added real value in helping leading brands achieve their sports marketing objectives.

Increased brand awareness on a
local, national or global scale

what we do

See how we can help you...

With sports marketing, we understand that every brand and business have their own unique reasons for wanting to connect their brand to sport through partnership, whether that be to reach new audiences through increased brand awareness on a local, national or global scale, to associate their brand to a club with the same values or to publicise and heighten their unique brand identity and tell their story.

Our step-by-step process will ensure that brands have complete transparency throughout, from initial consultation, through to rights delivery.


Who we work with...

our work

View previous clients projects

We have a long history of helping brands secure partnerships that meet their demands and goals working with some of Sports largest rights holders;

Take a look at some of the brands that our marketing agency has helped so far;


Keep up to date with Hedra

April 12, 2024

The Rise of Non-Alcoholic Drinks in Sports Sponsorships

As athletes and sports enthusiasts become increasingly health-conscious, brands are seizing the opportunity to align themselves with the values of fitness and wellness.

February 23, 2024

Maximising Success: Becoming a Category Partner in Sports Marketing

At HEDRA, we specialise in helping brands navigate the complexities of sports sponsorship and establish successful partnerships with sports, teams, or leagues.

March 1, 2024

Leveraging Native Advertising in Video Games: The Frontier for Sports Partnerships

As technology evolves, so do the avenues for advertising and connecting with consumers. One avenue that has gained significant traction in recent years is native advertising in video games.

view all news

Coming Soon!

who are we

Based across the UK, we're here for you...

A brand-first sports marketing agency who specialise in sports partnership and sponsorship. We want to help brands drive their business goals through sport by utilising the flexibility of sport partnership.

Sport has the ability to reach every demographic and meet every brands demands and we want to help unlock that potential for you.

We pride ourselves on transparency, reliability and agility, adopting your brands story as our own as we navigate partnership opportunities for you.

Whether the opportunity be big or small, This is the game we play!

HEDRA Sports
Marketing Agency

Finding a sports partnership for your brand that is cost effective and creates the right results can be overwhelming, time consuming and financially risky. At HEDRA we provide a free consultation to help you unlock the ideal sponsorship opportunities to create immediate success and valuable connections, without the overwhelm, time drain, or financial risk.

HEDRA, connecting your brand to sport.

Have you agreed a partnership before and been disappointed or don't know where to start or even if it's the right fit for my brand?

Some agencies are aligned with certain rights holders. Some make big promises but don't deliver and cost you time and money when deals fall through. Maybe they don't fully understand the brand or the marketplace or don't provide accurate feedback on market opportunities and try to rush deals though.

At HEDRA, we'll treat your brand like it's our own.

“At HEDRA, we know that you want to make the best return on any marketing and partnership relationships in Sport. In order to do that you need effective and accurate information on the opportunities. The problem is the range of conflicting or inaccurate guidance from opportunistic agencies which make you feel that sports marketing can be too expensive or risky. Given our 25 years of experience we understand the brand’s perspective which is why we provide a no risk, free market update for you."

Tony Warwick
Founder & CEO


First of all we'll understand your business, your aims, and your budget.


Provide you back market opportunity options for your consideration.


Bring to the table to negotiate, close and activate any deals you want to move forward on.

Unveiling our streamlined four-step playbook for sports marketing success. From strategy development to execution, we guide you through each phase, ensuring a winning game plan that resonates with your audience and elevates your brand in the competitive sports landscape.


Contact to book a 30 minute discovery call.


Receive free market opportunity options tailored to you.


Instruct us to propose on the right deal for you.


Deliver the profitable deal that's been tailored for you.

Discover the winning experiences of our clients with HEDRA. Dive into the testimonials below to see how our strategic sports marketing solutions have fuelled success for businesses in the game.

“Hedra really understood our business when we launched Ultimate Champions and were responsible for closing over 20 deals within the UK. Their experience in the elite football space was invaluable.”

Remi Pellerin

“Working with Hedra has been a pleasure as we grow our digital in-game advertising project. They have been able to bring us high value clients as we expand our business”.

Lewis Buck
Sports Partnership Manager

“Hedra have delivered significant and valuable partnerships to Arsenal FC over the years. They are professional and experienced and really know how to represent their clients effectively”

Sean Thornley
Partnership Manager
Arsenal FC

“Hedra manage all our club and brand deals that helps us maintain our position as the leading In Stadium Betting operator in Europe”.

Adam Hartley
BD Stadia

“We understand the difficulty of finding unbiased market information and aligning with a company that truly has your interests at heart, from start to finish. That’s why most of our clients are long term, report asuccessful ROI and move to renew or increase their deals with us”.

Our Work

Elevate your brand with our dynamic sports marketing services. From strategic campaigns to impactful sponsorships, we tailor solutions that connect your brand with the heart of the sports world.


Whether you want to associate your business with a local sports club or want to significantly improve brand awareness nationally or globally, drive new customers from targeted audiences and increase revenues or simply, you want to see your brand on the shirt of your favourite sports team.

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Through our experience and intelligence, we understand which inventory is the most appropriate to hit certain objectives, meaning that we can help identify areas of focus and imaginative and successful ways to bring your brand to market.

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Our industry experts, understand the values of the inventory and sports partnerships and will negotiate with the rights holder on behalf of your brand, ensuring that the partnerships fee falls within the budget set, whilst certifying that the maximal amount of commercial inventory is secured.

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Utilising the inventory selected, our marketing agency will ensure your brands get the most from their sponsorship portfolio through commercial insights, planning, logistics and creative thinking & execution. From stadium events to on street activation, we make sure your sponsorship has maximum impact.

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Fueling growth is our game. At HEDRA, we specialise in propelling your brand to new heights through innovative sports marketing strategies. We're not just in the business of promotion; we're your dedicated partner in success, committed to helping you grow, thrive, and leave a lasting impact in the world of sports marketing.