Tapping into the $500 Billion Gaming Industry: The Huge Potential of In-Game Advertising

As a marketer and decision-maker, do you ever get that feeling of missing out on the next big thing? You're not alone. Many brands have already seen the immense potential of in-game advertising and are making this cutting-edge trend work for them.

With over 2.7 billion players worldwide (making it one of the largest and most diverse audiences in the entertainment industry) and revenues expected to reach a staggering $500 billion by 2025 (according to statista.com), there's no denying the reach and impact of the global gaming industry.

Here at Hedra, we get it – the prospect of getting your brand into a video game is exciting, but finding the perfect opportunity can be overwhelming. That's why we're here to be your guide as we dive into the exciting world of in-game advertising and how it's revolutionising the way brands interact with gamers.
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Immersive Brand Experience‍

I’m sure that you can recall playing a favourite video game and being completely immersed, focused and engaged, whether that’s celebrating a last-minute winner while playing FIFA or driving through the sprawling sunset bathed streets of Los Santos in Grand Theft Auto. That's the power of in-game advertising. Your brand becomes an organic part of the gaming environment, seamlessly integrated into the storyline, catching the attention of a demographic that's notoriously hard to reach through traditional means.

Real-World Success Stories

The impact of in-game advertising is backed by some remarkable success stories. Global brands like Kindred have unlocked huge potential new audiences by using the BidStack platform in games such as Football Manager, and PUMA’s recent integration with the wildly popular Rocket League is a great example of a smart, relevant, and successful collaboration.

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Stats Speak Louder Than Words

Let's get down to the numbers:

• 95% Ad Recall: According to Nielsen, in-game ads boast an impressive 95% ad recall rate, compared to 44% for traditional video ads. This means your message isn't just seen; it's remembered!

• Extended Exposure: Gamers spend an average of 7.1 hours per week playing online games, providing a golden opportunity for your brand to establish a lasting connection.

• Demographic Diversity: Contrary to popular belief, gamers come from all walks of life. 46% of gamers are female, and the average age of a gamer is 35, shattering outdated stereotypes.
  

Ready to Play?

So, are you ready to level up your brand's visibility and engagement?‍

Schedule a call with HEDRA today, and we’ll help you navigate through the options available and choose the perfect opportunities for your brand.